Week 11 Final

The experience that I have learned to meet the objectives at hand with my fellow students and myself was a rewarding journey.  Having no background on sales or marketing I have learned a great deal on how the advertising and marketing firms create these great brands and position their clients as the experts in their products. 

                  I have learned many that there are many ways to market your product from using “Long Page” sales letters to just a simple image on a billboard that makes a huge impact like, “Got Milk”.  Advertising has grown from radio shows to television commercials where instead of hearing how good the product is, we as consumers can see how really good the product is. 

                  With today’s day in age where technology makes everything so accessible and everyone is at a high pace.  We are now a people of the computer age where we can have everything at our fingertips.  With marketing, now we can use the power of the Internet and the ever-growing social media at our grasps.  We can now collect our consumers information just by telling them to give it us and in return we can offer them discounts and prizes where we don’t have to worry about paying cost to print when the consumer can download it and print it out themselves.

                  Advertising has gotten more and more extreme and that’s why it needs to be regulated.  There are many Ads that show sexual situations or are a bit on the naughty side that is not proper to be displayed out on public.  Here is where the regulations come in and see what is appropriate and what is considered vulgar.

Week 10 - Commercial - EOC

  I chose the Michael Jordan "Failure" Commercial that came out in 1997, because it starts with Michael walking out of a limo wearing a nice designer suit.  You hear his voice over as he walks into the stadium.  He talks about how many shots he has missed,  how many games he had lost and how many times he was given the winning shot and lost the game.  At the end he says that due to his failures he had succeeded.
  What this Ad tells me is that if I fail at something I should not take it as defeat.  But take it as a learning method to improve on what I wanted to achieve where I failed.  There are times that we do things and fail.  We get frustrated and 90% of us quit and accept defeat.  The other 10% are the ones that take a step back and assess the situation on what is not working.  From there they take it as a learning step and find other solutions instead of focusing on the problem at hand.
  This commercial speaks to us that even the greatest player in basketball history worked hard to achieve his goals and dreams.  That with each failure or obstacle he would over come it and allow nothing to get in his way to achieve his dreams.  This commercial meant that it is okay to fail, but not to lie down in defeat, but to rise back on your feet and hit it hard to achieve your goals and dreams.  Remember that the adventure is the journey to reach your paradise and there will be plenty of dangers to get there.