Week 11 Final

The experience that I have learned to meet the objectives at hand with my fellow students and myself was a rewarding journey.  Having no background on sales or marketing I have learned a great deal on how the advertising and marketing firms create these great brands and position their clients as the experts in their products. 

                  I have learned many that there are many ways to market your product from using “Long Page” sales letters to just a simple image on a billboard that makes a huge impact like, “Got Milk”.  Advertising has grown from radio shows to television commercials where instead of hearing how good the product is, we as consumers can see how really good the product is. 

                  With today’s day in age where technology makes everything so accessible and everyone is at a high pace.  We are now a people of the computer age where we can have everything at our fingertips.  With marketing, now we can use the power of the Internet and the ever-growing social media at our grasps.  We can now collect our consumers information just by telling them to give it us and in return we can offer them discounts and prizes where we don’t have to worry about paying cost to print when the consumer can download it and print it out themselves.

                  Advertising has gotten more and more extreme and that’s why it needs to be regulated.  There are many Ads that show sexual situations or are a bit on the naughty side that is not proper to be displayed out on public.  Here is where the regulations come in and see what is appropriate and what is considered vulgar.

Week 10 - Commercial - EOC

  I chose the Michael Jordan "Failure" Commercial that came out in 1997, because it starts with Michael walking out of a limo wearing a nice designer suit.  You hear his voice over as he walks into the stadium.  He talks about how many shots he has missed,  how many games he had lost and how many times he was given the winning shot and lost the game.  At the end he says that due to his failures he had succeeded.
  What this Ad tells me is that if I fail at something I should not take it as defeat.  But take it as a learning method to improve on what I wanted to achieve where I failed.  There are times that we do things and fail.  We get frustrated and 90% of us quit and accept defeat.  The other 10% are the ones that take a step back and assess the situation on what is not working.  From there they take it as a learning step and find other solutions instead of focusing on the problem at hand.
  This commercial speaks to us that even the greatest player in basketball history worked hard to achieve his goals and dreams.  That with each failure or obstacle he would over come it and allow nothing to get in his way to achieve his dreams.  This commercial meant that it is okay to fail, but not to lie down in defeat, but to rise back on your feet and hit it hard to achieve your goals and dreams.  Remember that the adventure is the journey to reach your paradise and there will be plenty of dangers to get there.

Week 9: Tell Me What your Creative Content Will Be.

What is My Creative Content for My Project?

    The project or niche' that I chose to work on was fitness for women to get in shape and bring out their true inner beauty.  My expertise lies in the area of film and video, so I would have to work on something creative in that field. How will I accomplish this?  The best way to start is with a pen and paper.

   The first thing that I must do is brainstorm on what women I am focused on.  This world is full of them from all ages, color, religion, sizes, and location.  I would have to narrow it down on who I want to target, I will go with females age range from twenty to thirty years old who are overweight and are not happy with the way they look.  The script will focus would be on the pain they are feeling, how their body weight is so unattractive and that yes, being ugly on the outside does lower your self esteem.  Next I would have to tackle the excuses that these women will make not to get in shape by how simple it would be in just a few short minutes you are on your way to bloom like a rose.  To finally release that inner beauty of yours.  The close would have to be a reinforcement on what was just written on the script.  How different your life will be as you are now full of confidence and new attractive people will want to around you.  I would have to end it with a call to action.  Here is where I want these women to start taking action now! 

    After the script is written I will need to storyboard it.  I will need to draw the images to tell the story so people can see what the script is about.  It will have to be impact full and relate with the consumer.  Show them the road that was traveled to bloom like a rose and finally be the most beautiful woman in the world just like a rose. At the end the call to action will have to tell them to take action now!  That you only have one life to live and live it as beautiful as a rose.  Since you are beautiful on the inside, It's time to show that beauty on the outside.

    The next step will have to be a short commercial video about thirty seconds long.  I will have to use some friends who are females that love to stay in shape and show their beauty.  I know some of them who have pictures of themselves when they were overweight and the stories they would tell me how they felt when people would pick on them and call them names or treat them bad.  This would be a great start on the film and then show the after of how their lives have completely change for the better.  How now they are as beautiful as a rose.

Week 7 EOC Marketing Pitch

  The marketing pitch that I will be focusing will be on Working out.  There are many workout videos that anyone can purchase on the store and online.  With today’s life everyone is so busy that they don’t have time to workout for hours in the gym or even 45min. at home let alone.  With ZWOW slogans can be:

·      “Beauty Is Not Skin Deep”

·       “It’s Time You Bloomed Like The Rose”

·      “Your Body Strong But Sexy”

  This program will not only focus on 15min. workouts but also give out valuable information to the consumers.  With all the competition out there I would have to start off with an online lead capture campaign.  With this I can reengage with the existing customers to expose new content or products.  Once the leads have been established, the goal would be to nurture them with more content and events to turn them into customers.  With these leads digital content can be given away.  Like an:

·      EBook- comprehensive guides to different aspects of your business.

·      Webinars- where you can hold a Q&A with guests who will be future clients answering their questions.

·      Consultation- this is when someone wants to have your personal expertise advice.

  The Headline would have to match the promotional Ad source and have it connected to a Call-To-Action (CTA) page where the clients will take action and purchase the product.  When someone clicks on the CTA they have a level of intent that must be matched when they arrive at their destination. For example, if a future prospect clicked on the Ad for personal coaching and it leads them to a page where it sales workout equipment, the Ad has failed in doing it’s job to get that future prospect to buy our product.

Week 6 EOC- Allen Sherman Commercial

This video was used in Allen Sherman's song about Teflon.  Well these 1960's commercial show how Teflon was first introduced in a can of spray that was used for cooking wear or other areas that extreme heat was around.  All you had to do was spray it and start cooking what needed to be cooked and then the clean up was easy without any mess or hard scrubbing. 

         Today Teflon has revolutionized the way it has been used as a spray, now to being actually added to pots and pans to avoid any burning or scrubbing of the pots and pans. 

Week 5 EOC: Super Bow Commercials: Which Was The Best Ad?

http://www.youtube.com/watch?v=ANhmS6QLd5Q

Who is in this video?  The video deals with the Audi car.

What is the Video about?  The video is about a kid going to the prom by himself and his dad lends him the Audi for the night.

Where is this Ad going?  This Ad is showing that once you drive an Audi, you build the courage to achieve any goal you were to afraid of to achieve in the first place.

When does this take place?  This Ad takes place at Home as the kid drives away in the Audi heading to the school prom in the Audi.  As he drives his courage just builds up more and more.

Why does this happen?  This happens because the kid shows no back bone and he seems timid.  Once in the Audi his courage starts building up, he no longer starts doubting himself, confidence starts build up more and more as he gets to the Prom.

How does the video end?  The video ends with the kid walking in to the prom.  Targeting the prom queen and running up to her as he delivers a passionate kiss on her lips.  The prom king gets mad and rushes to her aid.  Next thing we know is the kid is getting back in the Audi with a smile on his face and a black eye.  The look on his face says, "It was worth it!"

Week 4 – EOC: Changing Women in Advertising

http://planetoddity.com/shocking-sexism-vintage-ads/

http://www.nikeblog.com/2010/07/26/new-nike-women-ad-my-butt-is-big/

  

    This Ad advertises that today’s women are stronger and independent.  Here we see an attractive woman in her workout gear knowing that she can tackle any situation that comes at her.  The look in her face as she stares at the fist she is making gives her this confidence and certainty, without a care in the world on what people think as she achieves her goals.

http://planetoddity.com/shocking-sexism-vintage-ads/

   This Ad here shows how a woman can now easily open a bottle of ketchup all on her own.  She looks surprised that now she doesn’t have to bother her husband to open the bottle of ketchup because she is the typical house wife that that needs her husband to help her out.  She is a woman, she is feminine, and like the women before her only knew one thing, that men are superior and that they are fragile.

   The difference between these Ads is that the top Ad focuses on the success of women.  They are shown to be Independent, strong, and yet feminine at the same time.  This Ad shows a positive attitude to all women that they don’t have to be weak.  With her hands wrapped and the way she is positioned, she looks ready to take on any challenge that approaches her.

   The bottom Ad is more focused towards a negative stand point towards women.  It depicts them as being a weaker species that aren’t capable of taking care of their own.  Even the statement makes it clear, “You mean a Woman can open it?” that there proves that in that time women were told that they were weak.  That they couldn’t perform the duties of man and a perfect example was that if they couldn’t open a bottle of ketchup, they should just stay home.