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This Ad advertises that today’s women are stronger and independent. Here we see an attractive
woman in her workout gear knowing that she can tackle any situation that comes
at her. The look in her face as she
stares at the fist she is making gives her this confidence and certainty,
without a care in the world on what people think as she achieves her goals.
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This Ad here shows how a woman can now easily open a bottle
of ketchup all on her own. She looks
surprised that now she doesn’t have to bother her husband to open the bottle of
ketchup because she is the typical house wife that that needs her husband to
help her out. She is a woman, she is
feminine, and like the women before her only knew one thing, that men are
superior and that they are fragile.
The difference between these Ads is that the top Ad focuses
on the success of women. They are shown
to be Independent, strong, and yet feminine at the same time. This Ad shows a positive attitude to all
women that they don’t have to be weak.
With her hands wrapped and the way she is positioned, she looks ready to
take on any challenge that approaches her.
The bottom Ad is more focused towards a negative stand point
towards women. It depicts them as being
a weaker species that aren’t capable of taking care of their own. Even the statement makes it clear, “You mean
a Woman can open it?” that there proves that in that time women were
told that they were weak. That they
couldn’t perform the duties of man and a perfect example was that if they
couldn’t open a bottle of ketchup, they should just stay home.
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