-->When we look at our product, we just don't assume that it is the only product out there from it's niche. In the field of exercise, health, and nutrition, the competition is high and we must think to ourselves, "How is my products and services better than my competition?" “We are given a voice, and we have to be responsible in how we use that voice.” (p.13) Our voice can reach many of our new prospects by the use of many different styles of advertizing. Some of these styles are at no cost and can be very effective if used correctly. YouTube is one great example to advertise your product and build a following like here:
“In focus group after focus group, someone who had never considered the magazine to be ‘for them’ would become engrossed in an article relevant to them. So how do you convert the people who aren't in focus groups"(p. 20)
This quote was amazing because it hits it right on the dot on how am I going to get people to buy my product or become a follower? This area is where we really have to put on our thinking hats and come up with a creative content. Mostly we have to focus on what brings us pain and how it makes us feel. We follow it up by what we can do to make it go away and feel better. We show the consumer the cure to their problems.
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