Week 7 EOC Marketing Pitch

  The marketing pitch that I will be focusing will be on Working out.  There are many workout videos that anyone can purchase on the store and online.  With today’s life everyone is so busy that they don’t have time to workout for hours in the gym or even 45min. at home let alone.  With ZWOW slogans can be:

·      “Beauty Is Not Skin Deep”

·       “It’s Time You Bloomed Like The Rose”

·      “Your Body Strong But Sexy”

  This program will not only focus on 15min. workouts but also give out valuable information to the consumers.  With all the competition out there I would have to start off with an online lead capture campaign.  With this I can reengage with the existing customers to expose new content or products.  Once the leads have been established, the goal would be to nurture them with more content and events to turn them into customers.  With these leads digital content can be given away.  Like an:

·      EBook- comprehensive guides to different aspects of your business.

·      Webinars- where you can hold a Q&A with guests who will be future clients answering their questions.

·      Consultation- this is when someone wants to have your personal expertise advice.

  The Headline would have to match the promotional Ad source and have it connected to a Call-To-Action (CTA) page where the clients will take action and purchase the product.  When someone clicks on the CTA they have a level of intent that must be matched when they arrive at their destination. For example, if a future prospect clicked on the Ad for personal coaching and it leads them to a page where it sales workout equipment, the Ad has failed in doing it’s job to get that future prospect to buy our product.