Creative Content

     The creative content of the product is where we will hook the consumers.  This is the area that will help us position our product as the leader and expert in this field of Health and Fitness. “We felt that the time was right for the brand to not tell people that it made you feel good—but to elicit that feeling,” (p.127)   Here we begin to brand our product like it's something that the body doesn't want, but needs like water and food.  This product needs to be the drug that will cure this disease that infects our beautiful bodies.  The content that we need to focus on is the pain that we are living in.  How unhappy we are at the conditions we see ourselves in the mirror as it doesn't resemble the beauty inside of us.  That's where this product comes into play by taking you by the hand and guiding you day by day to bloom like a rose and bring out that inner beauty.  So how can online marketing help us in this department?  
 
  “The great subjects of online video are stunts, pranks, violence, gotchas, virtuosity, upsets and transformations." (p.127) 
 In today's society we are now moving so much faster than in the past.  Technology and media has moved way beyond from the traditional advertising methods of T.V. and Billboards to online media marketing, lead capture generation, list building, and consumer interaction, and branding.  We are no longer limited to a single time spot on T.V. or a certain location on Billboards.  We now have ways to capture consumer information by using lead capture generation where they enter their information to be in our emailing list and keep them up to date on any new products that are coming out or you can show them how they can benefit from their current product.