Promotion

     Promotion plays a big part in getting our product seen and bought by consumers.  The question is how do we differentiate from our competition and make ours more successful?  The first thing we do is research what the top product selling in our niche is doing and apply that method with a style of our own.  “The difference between bad and good creatives is that they both come up with the same pedestrian solutions, but the bad creative stops there and the good creative keeps working toward a more unique and interesting solution.”(p.21)   
     We all have seen those hamburger commercials on T.V. or online and they all focus on one thing.  The hamburger companies show that their burgers are the best out there and they all show it in their commercials.  The question is how does one know that they are the number one burger place out there?  They get creative with their marketing techniques by not just sticking to one idea but with many ideas and thinking outside the box.   “The loud and repetitive,” “the tasteless innuendo,” “the self-absorbed and self-important.” Now picture the kind of person you would want to get to know. When you make your ads in this way, you are far more likely to create effective and original advertising. (p. 25)   
     Let your promotion scream that this is the only product out there for the consumers!  Nothing can compete with our product and give you the maximum effect you are looking for. You want them to feel like they are a part of the product and the product is there to transform them into the most attractive female in the world!  With the Call To Action, let's bring out their inner beauty and motivate them to take action now.