Slogan: Zuzana Light Workout Videos "It's Time You Bloom Like a Rose"

“Integration is never an afterthought. Forcing together disparate parts and shoehorning creative doesn't make a campaign ‘integrated.’ Instead, strive for ideas that are integrated at the core and work gracefully together between platforms.”(p.192)
  This quote from Daniel Stein on pg. 192, makes perfect sense to me on finding the right idea or slogan for the product I am going to be marketing to.  I decided to go with the slogan, "It's Time You Bloom Like a Rose" because there is a large percentage of women out there who are not happy with the way their bodies look.
  With my slogan it speaks to woman that now with this workout training, they can now bring out their inner beauty to be shown like the beauty of a Rose.  For example if you look at rose bush before it blooms you will just see the green leaves and stems with thorns sticking out.  With care and hard work that rose bush will bloom with the most beautiful roses that any eyes has seen.
  That is where the story will begin on an adventure to transform that body into the most beautiful creature any eyes have been laid upon.  It's time to build that confidence, to be admired, and to walk like a goddess amongst men.  It's time to bloom like The Rose.
 “Story itself becomes proof of the premise,”(p.193)  When we read a story we want to be a part of that world or be the hero who saves the maiden or be the princess that everyone loves for her kindness and her beauty.  That's what we want our consumer to feel like they are part of our story and together we can grow and bloom like a rose to be beautiful.  That's where the interaction begins and we now have a followers of faithful consumers.